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Gambling Harm Awareness Week 2023

Monday 4 September marks the start of Gambling Harm Awareness Week (GHAW) and runs to Sunday 10 September 2023.

Safer Gambling Aotearoa

This year Gambling Harm Awareness Week (GHAW) will focus on Communities Keeping Well. For the ongoing wellbeing and hauora of people it is important to talk together, know how to go about speaking up about gambling, and to be aware of free support services.

GHAW will be supported with a national digital marketing campaign from Safer Gambling Aotearoa. The purpose of the campaign is to help people understand how to have hard conversations about gambling harm, reach out for support, and to promote local services and free counselling available across the country.

The campaign will feature our Kōrero Cards. The cards can be used as guide to talk about how gambling is affecting someone. They can be used by friends, whānau, or services that support people who are experiencing gambling harm.

New digital resources to support Minimising Gambling Harm providers have been added to this page.

Social Media Post

Here is a deck of social posts that you can use on your own social channels.

This deck of social posts is designed to extend the use of the Kōrero Cards. The aim being to help people understand how to go about having a hard conversation with someone who’s gambling is concerning them. Specific cards from the pack have been selected to put a spotlight on three key messages; making a pact and coming together as a community, normalising involvement/checking in, and that conversations don’t always have to be serious to be impactful. The Call-to-Action at the end of each post encourages people to download the full set of online Kōrero Cards available on SGA, see here.

Supplied is suite of eight social tiles in standard Facebook and Instagram sizes (1080 x 1080px). The format is flexible for you to pick and mix the cards. There are two options for Headline posts [Start a little chat and Find the best way] followed by a deck of six swipeable Kōrero Cards. The deck of cards will need to be set up as a ‘Carousel’ for the swipeable function to work. See the ‘How to Guide’ below for further instructions on setting this up.

There is blank space on the headline cards for you to create your own post text. The copy text is supplied for the deck of six cards though you may wish to change the text to suit your organisation and your audience.

InDesign files are available on request. Email



Instructions for use

The creative content is designed to be easily shared on social media. Help spread the word by linking to and sharing any of the content from these pages. If you’re creating your own posts, feel free to tag @SaferGamblingAotearoa and use #Mekōrerotātou and #TatouTalanoa to connect with us.



Kōrero cards

Designed as a guide to encourage people to start a conversation about gambling. They are for both gamblers and whānau/affected others and aim to make it easier to talk about gambling, how it’s affecting them and discuss support options..

Help spread the word

Resources are available to support your mahi and help promote kōrero about gambling harm in your communities.

Instructions for use

Printed single-sided, full colour, A4 or A3, formatted for standard office printers.

The Me kōrero tātou and Tatou Talanoa posters are designed with a direct call-to-action to contact a FREE support service. The posters can be used in a range of settings to prompt people to do this.

There is a blank white space at the bottom of the posters for your service to write your contact details. The pdf is editable when opened in Acrobat reader, so you can type directly into them before printing, or print and write it by hand in the space.

The Knowing the Signs posters are designed to increase people’s knowledge of the early gambling harm signs to look out for. There are two poster options (orange background or image background) and five variations of each option.

Brand Launch Video

Instructions for user

You are welcome to share the story behind the brand Safer Gambling Aotearoa

Safer Gambling Aotearoa Wallet Leaflet

Related information

Check out these other pages for safer gambling support and guidance.

Help and support

There’s absolutely no shame in asking for help. In fact, it shows strength and determination to take control.

Find out more

PMGH Sector Support

Te Hiringa Hauora is proud to announce the new brand, Safer Gambling Aotearoa. Read on to see how you can help support this important kaupapa.

July 2022 marked the launch of the new Minimising Gambling Harm (MGH) campaign, Nan’s Song, a Māori and Pasifika lead approach to protect our communities from gambling harm. Working alongside our audience and MGH providers over the last year, together we’ve been on the journey of developing and refining this campaign.

Read on to see how you can help support this important kaupapa.

Find out more