PHGH Sector Support | Safer Gambling Aotearoa
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PMGH Sector Support

Te Hiringa Hauora is proud to announce the new brand, Safer Gambling Aotearoa. After almost a year of extensive research and working alongside our audience, we’ve created a Māori and Pasifika lead approach to minimising gambling harm within our communities.

Read on to see how you can help support this important kaupapa.

Safer Gambling Aotearoa

Safer Gambling Aotearoa Community Grant Fund 2022

Community Grants 2022

Applications for the Safer Gambling Aotearoa Community Fund 2022 are open from 9am Monday 9 May 2022 to 5pm Friday 3 June 2022.

Information and updates about the Community Fund can be found here and on the He Taumata website.

Changes to the Community Grant Fund for 2022

This year we have incorporated the feedback we received from the 2021 Community Grant Fund process and made some changes:

  • Moving the application period to earlier in the year. This gives you more time to create and plan your initiatives.
  • Simplifying the application process for applicants.
  • Introducing an opportunity for applicants to have a talanoa/kōrero session with our project team. The intention of this is to support applicants with the development of their grant applications, hear more about your initiatives and discuss how we can support you.
  • We have increased our budget pool and the grant amount you can apply for. This is to encourage new and innovative ideas that you can develop with your communities. However, it is still possible to apply for a smaller amount.

Pool A: $2,000 - $3,000. Pool A is similar to the community grants available in the past. They are for one off events or initiatives (for example those aligned to GHAW). Pool A allows grants of up to $2,000 for individual services and up to $3,000 where multiple services are collaborating on an initiative.

Pool B: $5,000 - $10,000. Pool B is a new pool which aims to encourage and support innovative approaches to minimising gambling harm. These initiatives will ideally be community led and more substantial in nature (for example, not one off events). This may be linked to GHAW, but has to have a long-term element.

  • Anyone can apply for a grant – it is not limited to the PMGH sector.
  • Community Grants will be a distinct project from Gambling Harm Awareness Week (GHAW). Your event may align with GHAW but there is no prerequisite to.

What funding is available?

One off grants from $2,000-$3,000 and from $5,000-$10,000 for kaupapa that supports the prevention and minimisation of gambling harm.

The same service/organisation can apply for both pools of funding (Pool A and Pool B), but cannot apply more than once in each pool. The same service/organisation can be successful in both pools once, but the applications must be for different events/initiatives.

Request a talanoa/kōrero session

This year we are introducing the opportunity to have a talanoa/kōrero session between you and our team. These sessions will run alongside the period when applications are open and are designed to help you complete your application form before you submit it.

Request a talanoa/kōrero session and share with us your availability by sending us an email here:

We will follow up with you to set up a session time. Please request a session before you submit your application and before applications close (5pm Friday 3 June) to ensure you have enough time to submit your application form. Whether or not you have a talanoa/kōrero with us will not affect the outcome of your application.

Application forms

There are two different application forms for Pool A and Pool B funding. Please ensure you are completing the correct form. For more information about the Community Grant Fund and the application criteria, see the Grant Information for Applicants document below.

Download application forms here:

Grant Information for Applicants

Pool A: Application Form

Pool B: Application Form

Please send your completed application form to by 5pm Friday 3 June 2022.

Key dates

  • Applications open: Monday 9 May 2022
  • Talanoa sessions with Te Hiringa Hauora and applicants: Monday 9 May 2022 - Friday 3 June 2022
  • Applications close: 5pm Friday 3 June 2022
  • Evaluation Panel assess applications: From Tuesday 7 June 2022
  • Evaluation Panel hui and applicant kōrero: Week of Monday 13 June 2022
  • Applicants notified of outcome: From Monday 27 June 2022
  • If successful, a Letter of Grant will be sent to you via DocuSign for an authorised person to review and sign: From Monday 27 June 2022
  • Funding will be released once the Letter of Grant is signed and an invoice is received: From Friday 1 July 2022
  • After your initiative, we will send you an evaluation survey to complete: From Friday 1 July 2022

Need any help?

If you have any pātai or need any help during this process, don't hesitate to reach out to us! We are more than happy to help out and make this process as smooth as possible for you. You can get in touch with Hannah Pike, Kateni Sau and Sara Woodward at

The mahi

Safer Gambling Aotearoa

When it comes to talking about our gambling, many within our communities feel whakamā; it's something we're traditionally not comfortable discussing. However, it's only by talking about our gambling in a way that feels safe, that we're actually able to overcome the shame and stigma that can be associated with it.

‘Me kōrero tātou | Tatou talanoa’ - is our way of encouraging our people, to lift the taboo around the way we kōrero about our gambling. We all want to make our own choices. We know that our audience don’t want to be told what to do, so a message telling them to stop gambling would never prove successful. But with our new brand name Safer Gambling Aotearoa, we're shifting the focus to a positive outcome.

Safer Gambling Aotearoa offers a new destination for us all to work towards. We're hoping to avoid further stigmatising people who gamble, by removing phrases like ‘problem gambling’.

We encourage you to update your existing documents and any promotional material you might use to reflect this thinking and the new brand over the coming 3 months in the lead up to Gambling Harm Awareness week (30 August - 5 September 2021).

Te Ringa Akiaki: A guiding hand

As a Māori and Pasifika lead approach to minimising gambling harm, it made sense to place our cultures at the heart of our brand identity. Working with artist Graham Tipene, we created a unifying device that conveyed the essence of our mission.

Our logo stems from a circular tohu which represents a cycle of activity and depicts the themes of manaaki, strength through adversity and protection. Also within this piece are Te Ringa Akiaki, helping hands of those who endeavour to tautoko our individuals and support them to practise safer ways to gamble, or completely stop if they choose to.


When do I have to remove any reference to Choice Not Chance by?

There is no fixed deadline. The first stage is a soft brand launch to gambling and wider health sector stakeholders to provide advanced notice of the brand transition. The inclusion of Safer Gambling Aotearoa won’t be used in public facing campaign promotion until the end of August 2021.


  • Online/digital environments such as websites can easily be updated, we encourage you to take the time to do this before the end of August 2021.


  • There is no need to dispose of any existing printed materials that include Choice Not Chance logo. Please use existing stock first and update material only when a reprint is required.
  • Te Hiringa Hauora will be running down existing printed stocks before re-printing materials/resources to include Safer Gambling Aotearoa. This includes the Minimising Gambling Harm resources ordered from our Health Resources page, Health Ed and the Gamble Host training pack.

Can we use the logo in our own advertising and resources?


We have our own organisation logo which is effective, why do you want us to use this one?

Use of the Safer Gambling Aotearoa is optional. Co-branding is also an option.

What about other language translations?

The Primary Logo Māori and Primary Logo Pasifika are the only two language options available at this stage.

What logo do I use?

If you are unsure we suggest leading with the Primary Logo Māori.

What logo file format should I use?

Non-designers usually find jpeg and png files easier to use. The file names end with .jpg or .png. Jpeg files are best for print formats, png files are best for web/digital formats. Png files also come with a transparent background - so may be useful if you are ‘overlaying’ the logo on a coloured background or image.

A full suite of file formats are available and graphic designers will be familiar with all these file formats - i.e. ai .eps .png .jpg .svg.

Will Te Hiringa Hauora be available to assist with design advice?

Start by checking the brand guidelines. The content will show you logo versions with guidelines including clear space, minimum sizes, incorrect usage, and Do’s and Don’ts,

If you are still unsure you can email

For general marketing questions email

Where will Safer Gambling Aotearoa be seen?

We encourage placement where it will be seen by gamblers, friends and whānau in your communities.

National promotion is likely to include:

  • Broadcast TV
  • Social media
  • Online/digital
  • Out of home (billboards, community settings)
  • Printed materials and resources.

When will resources be available?

We intend to make some new resources available in time for Gamble Harm Awareness Week 2021.

How long will Safer Gambling Aotearoa be around?

Safer Gambling Aotearoa has been designed with the aim to be used for up to ten years.


We knew that it wasn’t enough to listen to the voices we served but we needed to work in true partnership.  With Māori and Pasifika partners involved at every step of the way, in addition to extensive research and consultation with our end audience.

From the end of 2020 we have been following a rigorous process of research.  Conducting  focus groups and one-to-one interviews with recreational to high risk gamblers, their friends and whānau in addition to sector stakeholders.  The rich insights uncovered from this research have formed the basis of our strategy and creative approach, we have maintained these relationships to concept test design, creative, names and brand lines.

You’ll see communications and solutions that are not only authentic but speak to our audience in a way that is ultimately mana enhancing. We’d like to give thanks to our sector partners, without their valued support and contributions this kaupapa would not have been possible.

A special thanks to our advisory board members:

Eru Loach – Ngā Kete Mātauranga Pounamu, Leeanne Makea – Te Rangihaeta Oranga, Brenda McQuill – Lived Experiences Group, Patricia Riley and Upokoina Teao – Raukura, Alapua Poasa and Seanoa Faraimo - Taeaomanino Trust, Meressa Pupuli’I and Malo Silailai – WDHB Tupu services and Pesio Ah-Honi and Gerhart Berking - Mapu Maia.

Roll out plan

We are launching the new brand, website and social channels in June 2021. With the first public facing campaign due to launch in October 2021 which will focus on recreational and low risk pokie use, given the proliferation of pokies within our communities and the increased risk of harm associated with them.

Related information

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